We are pleased to announce the release of RUSH DIVINE ~ Eye Lash Serum ~ eyelash serum! Based on the concept of “beauty starts from the eyes…,” RUSH DIVINE was selected through repeated trial runs based on uncompromising listening to Laguna Beauté customers’ feedback. It is a luxurious blend of ingredients that work effectively to take care of your lashes. Just by adding these ingredients to your daily routine, you will be able to achieve a radiant “beauty” from around your eyes. 3.5ml (1.5-2 months) ¥7,980

    Laguna Beaute Petit, the second brand of Laguna Beaute, a department store cosmetics brand, offers a unique skincare approach, the “Laguna Reflection System,” which believes that “the dignity of your skin is what you make of it. The second brand “Laguna Beaute Petit” is a unique skincare approach. This will help nurture ideal skin, which is the standard for Laguna Beaute’s skincare concept, “Bringing back the skin of those days to you.

  We are pleased to announce that BENEVOLENCEJP, Inc. will exhibit at 「COSMOPROF HONG KONG」, which will be held in Hong Kong for three days from November 13 to 15, 2024. Cosmoprof Asia is Asia’s leading BtoB international beauty trade show, where the world’s beauty trendsetters gather to showcase cutting-edge technologies, product innovations and new solutions. At this year’s exhibition, we will present 「WHITEST」, which realizes the ideal style we are aiming for under the theme of 「skin care」,and our long-awaited second brand 「Laguna Beaute Petit」,among others. We look forward to seeing you at the exhibition.   【session】 November 13-15, 2024　9:00-18:00 【venue】 Hong Kong Convention and Exhibition Centre 【Booth No.】 １E-C5C